The CEO of Zara, the Spanish clothing retailer, has pledged to double the number of disabled employees in the company within two years. This move is part of the company’s broader efforts to promote diversity and inclusiveness in the workplace.
According to the CEO, Zara recognizes the valuable contributions that employees with disabilities can bring to the company and is committed to creating an inclusive workplace culture that allows all employees to thrive. The company plans to achieve this goal by working with organizations that support people with disabilities and by implementing policies and programs that promote accessibility and inclusiveness.
This move by Zara is part of a broader trend in the business world, as companies seek to create more diverse and inclusive workplaces. Companies are recognizing the benefits of having a workforce that reflects the diversity of their customers and communities, including increased innovation, better problem-solving, and improved morale.
Companies that promote diversity and inclusiveness are also seen as more attractive to employees, particularly among younger workers who are looking for employers that align with their values and beliefs. This can lead to improved recruitment and retention, as well as a more engaged and motivated workforce.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
