This blog recently celebrated its eighth birthday. That’s a lot of blog posts. I’d thought I’d go through the archives to find the most popular, shared, and retweeted articles.
The winners include two Social Media Superstars, one Social Media PR Disaster, basic principles for good social media marketing, and important employer branding statistics to share with your CEO.
The Top 5 BrandeBlog posts are:
Our most popular blog post, here’s a look at how Zappos is using YouTube and Pinterest to revolutionize customer service.
Ever come out of a social media marketing planning session with your head spinning? This new frontier has created all kinds of vague buzzwords. Surely posting 140 characters isn’t as complicated as all those words imply? Don’t let the jargon throw you. Marketing, branding, and selling on social media boils down to three basic questions.
Zappos and State Farm are social media champions
So you’re not Apple, Amazon, Deloitte, or Disney. Don’t despair. That doesn’t mean you can’t have an employer brand or employer value proposition of your own. Here are four things to tell your boss when you’re putting it into your annual budget.
After rebranding with its famous “Magic Jingle” commercials, State Farm Insurance has continued its transformation with a big push in social media and interactivity. Discover the three ways that State Farm engages job applicants like a superstar.
They can’t all be superstars. This crisis illustrates that not even a corporate giant can control conversations on the internet. See how it all fell apart for a simple McDonald’s hashtag.
Want to learn more about social recruiting, social media marketing, or employer branding? Contact me or visit brandemix.com.
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
