Cultural Sensitivity and What it Takes
Cultural sensitivity, also referred to as cultural awareness, is a barometer for measuring a person’s level of acceptance and inclusion of people with cultures and cultural identities that differ from their own. At the heart of culture within successful organizations lives a spirit of collaboration and trust, along with a respect for differing opinions. That’s why it’s vital to make sure that the people within, in all roles and locations, embrace and accept people from all backgrounds and cultures, and even those of different ages, religions, genders and sexual orientations.
Image source: https://www.indeed.com/career-advice/career-development/importance-of-cultural-sensitivity
This Indeed article points to 7 reasons why Cultural Sensitivity is important – and from the list below, you’ll agree that they should be table stakes – the minimum you would expect from any place you’re working for or doing business with. They are the root drivers of retention, productivity and job satisfaction.
Take a look at the list of benefits of Cultural Sensitivity:
1. Creates a safe work environment
2. Minimizes bias
3. Diversifies and strengthens the talent pool
4. Inspires innovation and creativity
5. Improves collaboration
6. Boosts job satisfaction
7. Increases audience engagement
I’m sure that everyone reading this would want those outcomes from any efforts they put forth. I don’t want to spoil the ending so to find four things that you can do to improve Cultural Sensitivity within your organization, read the article. And if you’re in need of Cultural Sensitivity Training and don’t know where to turn, give Brandemix a shout.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
