According to a report by Vault Platform, Generation Z (born between 1997 and 2012) is considered the most difficult generation to manage in the workplace. The report, which surveyed over 4000 employees across multiple generations, found that Gen Z employees are more likely to report bad behavior from colleagues, and are less likely to report it to their employer. They are also more likely to feel entitled to a promotion or raise, even if they have not earned it.
The report suggests that Gen Z employees’ sense of entitlement may be due to their upbringing, which has been marked by a focus on individuality and self-expression. However, the report also notes that employers may be partly responsible for this sense of entitlement, as they have often marketed themselves to Gen Z as offering opportunities for personal growth and empowerment.
Employers need to take a proactive approach to managing Gen Z employees, by setting clear expectations and boundaries, providing regular feedback, and offering opportunities for growth and development. Employers also need to be aware of the unique challenges faced by Gen Z employees, such as the impact of social media and the need for work-life balance. By taking these steps, employers can create a more positive and productive work environment for all employees, regardless of their generation.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
