Did you know that LinkedIn, the popular professional networking site, is shaping the future of recruiting?
With over 700 million users, LinkedIn is a key tool for recruiters to connect with potential candidates and build relationships with them.
LinkedIn is becoming increasingly important for employer branding, as companies seek to differentiate themselves in a crowded job market. By sharing content that highlights their values, mission, and culture, companies can attract candidates who are a good fit for their organization.
They are continuously evolving to meet the changing needs of recruiters and have been investing heavily in artificial intelligence and machine learning to help match job seekers with relevant job openings. This includes using algorithms to analyze a candidate’s skills and experience, as well as their behavior on the site, to suggest job opportunities that may be a good fit.
They are also offering more dynamic ways for recruiters to engage with potential candidates. This includes features like LinkedIn Live, which allows companies to host live video broadcasts to showcase their culture and job openings, and LinkedIn Stories, which lets companies share short, engaging videos to give candidates a behind-the-scenes look at their organization.
Read Full Article
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
