Incorporating artificial intelligence into internal communications can streamline and enhance workflows, empowering communicators to focus more on strategic and creative tasks. By automating repetitive, time-consuming tasks, AI frees up time and resources, enabling communicators to engage more meaningfully with their employee audiences.
Microsoft’s approach to AI in internal communication demonstrates how tools like Microsoft Copilot can be integrated across the communication process. AI can contribute to strategic planning, content creation, revision, and analytics. For example, AI assists communicators in drafting campaign strategies, refining messages based on feedback, and tracking and reporting performance metrics. This level of support allows communicators to concentrate on higher-impact activities, such as developing authentic connections and addressing audience needs directly. According to estimates, using AI in these capacities can improve overall task efficiency by 20-30%.
AI in internal communications acts as an auxiliary partner throughout the entire journey of content creation. Beyond routine tasks, AI serves as a creative brainstorming partner, offering alternative perspectives or new ways to frame a message. With tools like Copilot, communicators can ask AI for feedback on potential story angles, alternate content structures, or innovative ways to engage different segments of the employee base. By leveraging AI as a “sparring partner,” communicators are not only enhancing productivity but also diversifying their content approach to appeal to a broader audience.
Creating an AI-centered workflow requires rethinking habits and integrating AI use consistently. Communicators are encouraged to make AI an intrinsic part of their routine, incorporating it not only for content creation but also for ideation and iterative improvements. Using AI in this manner allows for more creative freedom while ensuring that content resonates more effectively with its intended audience.
Moreover, AI’s role extends beyond creating content to enhancing employee satisfaction. When communicators can offload routine tasks, they’re more likely to find fulfillment in their jobs, which boosts overall performance and retention. Employees who enjoy their work are more engaged and productive, making a strong case for AI’s role in fostering a positive workplace culture.
Beyond productivity, AI-driven internal communication also supports a culture of innovation and risk-taking. AI allows communicators to experiment with new approaches, learn from mistakes, and continuously improve their strategies. With AI as a safety net, internal communication teams can explore creative, data-backed strategies with reduced risk, promoting a culture of continuous learning and adaptation. This, in turn, strengthens organizational agility and resilience, both of which are crucial in today’s dynamic work environment.
In today’s fast-paced corporate landscape, AI has proven to be an essential tool for modern communicators. From reducing workload to enhancing creativity and innovation, AI in internal communications offers a holistic approach to streamlining processes, enriching content, and fostering a positive and innovative workplace culture. By implementing AI thoughtfully and consistently, communicators can not only improve operational efficiency but also elevate the impact of their messages, ensuring that their content resonates more deeply with employees and supports a thriving organizational culture.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
