There have been two new initiatives launched by TikTok and Meta (formerly Facebook) to help brands connect with consumers on their respective platforms.
TikTok has launched a new program called “Brand Marketplace,” which will allow advertisers to easily find and connect with creators on the platform to collaborate on sponsored content. This will provide brands with more opportunities to create authentic and engaging content that resonates with TikTok’s user base.
Meanwhile, Meta has launched a new feature called “Brand Collabs Manager,” which is designed to help brands find creators to work with across both Facebook and Instagram. This tool allows brands to search for creators based on specific criteria such as demographics, interests, and audience size, making it easier to find the right creators for their campaigns.
Both of these initiatives reflect the growing importance of influencer marketing in the digital age, as brands seek to leverage the influence of popular content creators to reach new audiences. By facilitating connections between brands and creators, TikTok and Meta are making it easier for brands to tap into this trend and create content that resonates with their target audience.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
