High-time companies prioritized company culture and human connections over their budget. Researches show that a positive company culture leads to increased productivity, improved employee retention, and a better bottom line. In contrast, a negative company culture can have the opposite effect, leading to decreased productivity and increased turnover.
The importance of human connections within a company – strong relationships between coworkers can lead to increased collaboration and a sense of community within the organization. Additionally, employees who feel connected to their colleagues are more likely to be engaged and committed to the company.
Companies must prioritize a healthy culture and employee engagement by investing in employee development and training, creating opportunities for employees to socialize and build relationships, and regularly soliciting feedback from employees. Companies should also try to be as transparent and open with their employees, as possible, and prioritize their well-being.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
