ING has launched a global employer branding campaign titled “Make it your job” with the aim to attract and retain talent while promoting a diverse and inclusive work environment.
The campaign’s statistics are –
- Reach – The campaign spans ING’s international locations, reaching approximately 65,000 employees worldwide.
- Diverse Workforce – ING highlights the diversity of its workforce, with employees representing more than 75 nationalities. Their workforce consists of 54% women, and the bank aims to increase this per centage further.
- Inclusion – ING is committed to promoting inclusion, as reflected in its hiring practices and employee support. Inclusion is not just a goal; it’s embedded in the company’s culture.
- Support for Employees – ING offers support programs for its employees. These include options for remote and flexible work arrangements, aiming to balance work and personal life.
- Fulfilling Careers – The bank encourages its employees to find fulfillment in their work and actively supports their career development.
The campaign underscores ING’s dedication to offering a diverse, inclusive, and supportive workplace for its employees. By embracing flexibility, diversity, and inclusion, ING strives to create a vibrant work environment where employees can truly “make it their job.”
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
