Presenting a guide for employers looking to improve their employer branding. The importance of employer branding in attracting and retaining top talent, and provides five steps that employers can take to build their employer brand.
Employer branding refers to the way that a company is perceived by current and potential employees. A strong employer brand can attract top talent, reduce turnover, and improve business outcomes.
The first step in building an employer brand is to define your company’s values and culture. Employers should articulate their mission, vision, and values, and ensure that these are communicated clearly to employees and potential hires. This can help to attract candidates who share the company’s values and are a good fit for the culture.
The second step is to showcase your company’s culture and values through your website and social media channels. Employers should highlight employee stories, showcase company events, and share information about the company’s mission and values. This can help to build a strong employer brand and attract top talent.
The third step is to ensure that the candidate’s experience is positive. This includes streamlining the application process, providing timely feedback, and being transparent about the hiring process. A positive candidate experience can help to build a strong employer brand and improve retention rates.
The fourth step is to leverage employee advocacy. Employers should encourage employees to share their experiences on social media and review sites, and provide them with opportunities to act as brand ambassadors. This can help to build a strong employer brand and attract top talent.
The final step is to measure and refine your employer brand. Employers should collect feedback from current and potential employees, and use this feedback to improve their employer brand over time. By continually refining the employer brand, employers can attract top talent and improve business outcomes.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
