Why is employee engagement the key to business success? Engaged employees are more productive, innovative, and motivated, leading to better business outcomes.
The current state of employee engagement globally, with only 15% of workers reporting feeling engaged in their jobs. This lack of engagement results in low productivity, high turnover, and increased absenteeism. The leaders need to prioritize employee engagement to address these issues and drive business success.
There are several strategies that leaders can use to improve employee engagement. Firstly, leaders need to communicate effectively with their employees. This includes sharing the company’s vision and goals, providing feedback and recognition, and fostering open and honest communication.
Secondly, leaders need to invest in employee development. By providing training and development opportunities, leaders can help employees acquire new skills and knowledge, increasing their confidence and job satisfaction.
Thirdly, leaders need to create a positive workplace culture. This involves promoting values such as respect, integrity, and collaboration, and encouraging employees to contribute to the company’s success.
Fourthly, leaders need to prioritize work-life balance. This includes offering flexible work arrangements, paid time off, and employee wellness programs. By supporting employee well-being, leaders can reduce stress and increase job satisfaction, leading to higher engagement and productivity.
Leaders need to collect feedback from employees regularly to understand how engaged they are and what factors contribute to their engagement or disengagement. This data can help leaders identify areas for improvement and make data-driven decisions to increase engagement.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
