In previous posts we’ve shared the importance of Diversity and Inclusion on culture and business outcomes, and now in this article written by Christine Horton, we are stepping into a very powerful connection. That is, Diversity and Inclusion efforts start at the top and trickle out and in to yield very powerful results.
Leaders from Logicalis, Cisco and Microsoft share how Diversity and Inclusion Are Driving Business Transformation. Charissa Jaganath, head of responsible business for Logicalis Group shares what she’s seen first-hand “We also see the benefits of this inclusive culture reflected in other KPIs, with staff feeling more satisfied at work, and even customer service coming back stronger, and stronger and more positive.”
Image source: https://www.channelfutures.com/diversity-inclusion/how-diversity-and-inclusion-are-driving-business-transformation
Julie Sanford, VP of solution strategy and go-to-market at Microsoft, believes that you can’t have transformation without diverse and inclusive leadership.
“If you look at our transformation [at Microsoft] over the last 10 years, it’s been significant. We’ve changed everything about our business,” she said. “We’ve transformed the way we bring products to market, how we have our business models, how we engage with our customers and our partners. To support that kind of significant transformation, you can’t do that without a cultural attribute or diverse and inclusive leadership.”
Brandemix understands that the drivers of any diversity and inclusion movement within your organization is (unsurprisingly) held to the same rigor as any other branding or employer branding initiative. It has to be authentic, honest, and long-lasting. At best it’s complex and often difficult as well.
But that’s where great leadership comes in. Says Jaganath, “Leaders need to be brave and call out when those values are not being lived up to. We know that the most successful companies are captained by leaders who go out of their way to communicate their own cultural identities, their own beliefs and values. They are fully aware of how this shapes their organization.”
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
