Ferrari has been recognized as Italy’s preferred employer, according to the Randstad Employer Brand Research results.
With 71.32% of employee preferences and outstanding performance in crucial areas such as financial stability, reputation, and long-term job security, Ferrari has earned the prestigious Randstad Employer Brand 2024 award. This accolade is based on comprehensive global research into employer branding, assessing the perceived attractiveness of companies to potential employees.
The survey conducted by Randstad included interviews with nearly 7,000 workers in Italy, aged 18 to 64, evaluating the perceived attractiveness of 150 potential employers. This research was simultaneously conducted in 32 countries worldwide through an independent survey, involving a total of 173,000 respondents and over 6,000 companies.
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We are pleased to receive this award, affirming Ferrari as the top choice for Italian workers. It is a testament to our ongoing dedication to our people and our deep understanding of their aspirations and expectations. We will continue to value diversity and gender equality, not only in terms of salary but also by ensuring that all our employees have the same opportunities for professional development based solely on merit. Randstad’s recognition motivates us to continue our efforts in creating an inclusive and rewarding working environment for all.
~ Michele Antoniazzi, Chief Human Resources Officer at Ferrari.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
