With materials like open enrollment guides, postcards, and presentations tailored to each group, we brought the benefits to life. Employees no longer had to feel disconnected or confused about their options—they were now armed with clear, accessible information.
The campaign evolved into more than just a set of instructions—it became an embodiment of Valvoline’s commitment to its people. It was about offering something valuable that would directly contribute to employees’ success—whether through comprehensive medical coverage, 24/7 telemedicine, or a robust 401(k) plan with an 8% match for corporate employees. This wasn’t just benefits— it was an investment in employees’ future success.
Of course, no great project is without its challenges—especially when you bring together a diverse group of stakeholders. In this case, we were part of a project team that included benefit consultants, internal HR/Benefits leaders, and client-contracted printers, all working toward the same goal but with different priorities.
Add to that the immovable, non-negotiable deadline of the open enrollment season, it’s a recipe for some late night stress. Good thing Brandemix plays really well in the sandbox.
Even with the crunch time and the juggling act, the magic happened because we found creative solutions, communicated openly, and most importantly, kept the end goal in sight—delivering an engaging and informative campaign for the employees. It was always a team effort that drove us through the finish line!
