About Purdue University
Purdue University, located in West Lafayette, Indiana, is a prestigious public research institution renowned for its strong engineering, technology, and business programs. Established in 1869, and employing approximately 18,000 faculty and staff members, it offers a wide range of undergraduate and graduate degrees and is highly regarded for its commitment to innovation and practical education. Known for its rigorous academics and influential research, Purdue boasts a vibrant campus life, a diverse student body, and extensive opportunities for personal and professional growth.
Purdue partnered with Brandemix to develop and implement an employer brand framework and EVP based on executive and employee conversations and a survey. We then developed an employer brand identity and recruitment materials designed to attract the right kind of person for Purdue.
The Purdue Employer Value Proposition (EVP):
Unrivaled pride, unlimited potential. On this path together.
We also captured four culture differentiators:
Tight community: We cherish shared experiences
Global perspective: We get to know the world from where we work
Boilermaker Pride: We have staying power and star power
Opportunities: We have endless opportunities to learn and grow
