Rooted in Retention (and Partnership)

Growing Talent and Building Careers in Healthcare

In the highly competitive healthcare sector, attracting and retaining top talent is a challenge. When we partnered with MorseLife’s HR leadership team, they conveyed a strong vision for their employees, centered around learning, development, and long-term career success. This vision was the foundation of our employer brand work together.

We set out to create an employer brand that would not only draw in high-caliber healthcare professionals but also demonstrate the career growth opportunities that would keep them.

The employer brand we built had to reflect MorseLife’s commitment to both attracting the best and helping them grow within the company.

watch ZIM's success story

What We Thought About:

Real Employees, Real Stories: We wanted to use images of actual employees, showcasing their growth and achievements at MorseLife. These weren’t stock photos, but real faces that speak to the company’s authentic commitment to career development. This allowed us to connect with professionals who are looking for more than just a job—they want to see how they can grow.
Trees and Leaves: Growth was at the heart of the brand so we used trees and leaves to symbolize the career paths and opportunities within the organization. These graphics visually communicated that at MorseLife, employees can put down roots and grow—not just in their roles, but in their careers.
Brandemix One-Brand Philosophy: We made sure the employer brand logo fit seamlessly with MorseLife’s corporate identity. By incorporating elements from the corporate brand, we maintained consistency while strengthening the message of growth and opportunity.

What We Delivered:

To attract top-tier candidates and ensure they understood the opportunities for career advancement, we created materials that spoke directly to the needs of high-caliber professionals.

Career Website: The new website was designed to highlight growth. We made sure to show that at MorseLife, employees don’t just work—they build careers. Featuring employee success stories and clear career paths, the website spoke to the professionals who want to grow and make an impact.
Social Media & Emails: Social media posts, emails, and internal platform ads were designed to both attract and engage top talent. The messaging wasn’t just about hiring—it was about showing candidates that a future at MorseLife means continual development, with clear paths for growth.
Internal Communications: Posters, screensavers, and signage created excitement internally while reinforcing the idea of continuous career development. These materials spoke to both current employees and those looking to join MorseLife, showcasing that the company invests in its people long-term.
Referral Program Materials: We created posters and flyers to encourage employee referrals, making sure the messaging resonated with the same high-caliber professionals MorseLife is always looking to hire—talented individuals who will thrive and grow within the company.
Career Path Brochures: These brochures were key in demonstrating how employees can actually build a career at MorseLife. They gave potential and current employees a clear picture of their future with the company, helping to retain those who see a long-term fit.
Candidate Kit: Designed to provide all the information a candidate would need, this kit showed that MorseLife is invested in finding the right people—and supporting them as they build lasting careers.
Postcards and Ads: We used postcards and print ads to spread the word about the career opportunities at MorseLife, making sure that the visuals and messaging attracted the high-caliber professionals needed to compete in today’s healthcare landscape.
Environmental Graphics & Signage: We didn’t just stop at digital. To ensure the brand message was visible at all levels, we took the campaign into the physical space, reinforcing the culture of growth and opportunity.

This campaign worked on two levels: it attracted top-tier talent and helped retain the best employees by demonstrating how they could grow and build a lasting career within MorseLife. The visual elements and messaging reflected the company’s commitment to development, offering clear career paths that resonated with professionals looking for more than just a job.

Thanks to the HR team’s vision and our collaborative effort, the brand didn’t just stand out in a competitive market—it became a magnet for high-quality candidates. It showcased MorseLife’s dedication to learning, growth, and long-term success, both in recruitment and retention.

What our Client has to Say

Working with Brandemix was a game-changer for MorseLife. They truly understood our vision and helped us create a brand that not only attracts top talent but also demonstrates our commitment to career growth and development.

Brandemix’s strategic approach was key. They brought our culture of learning and advancement to life using real employee stories and visuals like trees and leaves to symbolize career growth. This helped us connect with high-caliber professionals who want more than just a job—they want to build a career.

The new career website, social media campaigns, internal communications, and referral program materials all communicated our message consistently and effectively. Brandemix made sure our employer brand was integrated seamlessly with our corporate identity, reinforcing the idea that MorseLife is a place where employees can grow, thrive, and stay long-term.

This partnership worked on two levels: it attracted new talent and reinforced our commitment to current employees by showing them clear paths for advancement. Thanks to Brandemix’s creativity and collaboration, we now have an employer brand that stands out in the competitive healthcare market and helps us retain the best talent. Happy 20th Anniversary Brandemix!

Jimmy Glencos
Former Director, MorseLife Learning Institute

Have a project in mind? Drop us the details here.

We would love to hear from you.

Get in Touch

Our Services

Quick Links

Contact