Why Culture Isn’t Just a Buzzword Anymore
Ever wonder why some companies attract top talent effortlessly while others struggle to fill roles? Culture is usually the difference. According to the World Economic Forum, 68% of professionals want to work at companies that share their values – whether that’s innovation, purpose, or inclusivity.
But here’s the catch: having a great culture isn’t enough. You have to show it. That’s where storytelling, social strategy, and employer branding expertise from Brandemix come into play.
Bring Your Culture to Life with Real Storytelling
Today’s job seekers crave authenticity. Polished videos and corporate lingo? Forget it. They want to see what it’s really like to work with you.
Employee-created content-like short videos or social posts-can boost engagement by up to 40% on platforms like LinkedIn.
Brandemix worked with ZIM Shipping to build out their employer brand using real stories about collaboration, career growth, and global impact.
Ask a few team members to share moments when they felt proud, supported, or connected. Post those stories to your careers page or LinkedIn-they go a long way.
Let Digital Platforms Amplify Your Culture
Your culture already lives online. Use digital tools to make sure candidates see it.
- LinkedIn’s Life Tab: Perfect for photos, day-in-the-life snapshots, or team wins.
- Instagram: Especially effective for Gen Z-nearly 49% follow brands to explore jobs.
Brandemix helped JW Marriott showcase their hospitality vibe through authentic, high-energy content-bringing their culture to life for every candidate who landed on their social pages.
Post short clips of team huddles, volunteer outings, or just everyday moments. Real is what resonates.
Show You’re Serious About Employee Growth
A culture of growth tells your team: you matter here. And companies that prioritize development see up to 40% higher retention.
Brandemix partnered with The Vitamin Shoppe to align their employee training programs with their wellness-forward mission-boosting both engagement and loyalty.
Launch a mentorship program or offer micro-learning sessions. It signals you’re investing in people, not just output.
Don’t Underestimate the Power of Recognition
Recognition is one of the simplest, most effective ways to strengthen culture. It:
- Builds trust and belonging
- Improves team connection
- Boosts productivity
- Reinforces your values
Brandemix has helped companies create recognition programs that highlight behaviors that matter-like innovation, teamwork, or exceptional service.
Want to Attract Gen Z? Focus on Purpose
Gen Z (born 1997–2010) is reshaping the workplace-and they’re not just looking for a paycheck. They want flexibility, purpose, and transparency.
A 2024 survey showed 65% prefer hybrid work for better balance and mental health. They also want to work for companies that stand for something.
Want to reach Gen Z? Share stories that highlight work-life balance, team purpose, and how you support individual growth.
5 Practical Ways to Start Sharing Your Culture
Not sure where to begin? These steps will help your culture speak for itself:
- Create a Culture Hub
A dedicated page on your site that features team stories, videos, and your mission in action.
- Get Social
Post weekly updates-employee shout-outs, team wins, or behind-the-scenes content on LinkedIn or Instagram.
- Listen and Learn
Pulse surveys or casual team feedback can surface culture moments worth sharing.
- Celebrate Often
Launch recognition rituals that match your values. Shout-outs, awards, or even GIFs go a long way.
- Be Consistent
Culture storytelling works when it’s steady. Don’t just launch it-live it.
Wrapping It Up: Your Culture is Your Edge
In today’s market, candidates don’t just want a job-they want to feel aligned, supported, and seen.
Your company culture is your competitive advantage. Whether it’s through storytelling, social media, development programs, or recognition, showcasing who you are helps you attract people who want to be part of it.
At Brandemix, we’ve helped companies like ZIM, JW Marriott, and many others shape cultures that don’t just exist-they resonate.
So what’s one small thing you could share about your culture this week? Start there. The talent you want is watching.
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
