To win over consumers, companies invest a lot of effort and money in developing a strong corporate brand to win over consumers. When building their employer brand, businesses often fail and miss out on attracting, engaging, and retaining top talent.
A few companies have included gamification and social media into their recruiting processes to better compete for the best employees in the market. Employer branding is getting the same attention and consistency as corporate and customer branding.
Your employer brand communicates to the world what it is like to work at your company, both to current and potential employees. Every aspect of your business, from day-to-day operations to team activities to community involvement, is linked with employee branding. The employer brand is very critical to your ability to win the fight for talent in today’s rapidly changing marketplace. There are several global employer brand consultants to help you boost the process.
Attracting and recruiting new employees start with promoting your culture and your Employer Branding throughout the applicant journey. We are well aware of the market’s competitive, uncertain, and rapidly changing nature. To ignite the sourcing process, firms must be able to cross-market across a range of channels rather than relying on a cycle, tools, and a candidacy model with an omnichannel strategy. Today’s active job seeker wants to learn about your company and understand what it is like to work there firsthand, and that begins with getting to know your Employer Branding.
Summary- when you have a strong employer brand, it is easier to recruit top talent, it takes less time and money to fill positions and hire new employees, lowers payroll costs, and encourages employees to stay longer. Developing or refining an employer branding project will increase the number of qualified applicants your company can attract.
Perks of Employer Brand and Marketing:
The employer brand and marketing efforts are essential, given the benefits they provides to companies.
Attracts more employees and ensures employee engagement: By using employee branding activities, you may increase the number of employees by attracting and retaining current employees. When your workers are happy at work, they are less likely to move away and more likely to refer their friends and family to work for you.
Decrease in the cost of recruitment- Keeping existing workers on your payroll for longer periods of time reduces the costs and efforts associated with recruiting new employees. As a result of decreased staff turnover, you will save time and money on hiring and onboarding new employees.
Enhancing the workplace experience for employees: Employer brand and marketing tactics foster a culture of productivity and results-oriented behavior in the workplace. Employees that are content with their jobs are more likely to work more efficiently, meet their goals, and give their all to the company.
Summary- employer branding methods enable you to discover and use new and inventive attraction and engagement approaches. Various other benefits of employer brand and marketing give your company the push it needs by motivating employees to sell and provide excellent customer service.
Things to Consider to Boost a Successful Employer Brand and Fuel Talent Acquisition-
- Content for Candidates’ profiles–
You will need some content to build out the employee experience, just like marketing does for the customer experience. A few things that are included in this are-Blog posts about company events, work culture, the company’s hiring process, advantages or perks of working there, and so on.Video stories from employees and even some of the former employees who experienced a good and exciting time.
Social media posts about the work culture, employees’ highlights, and so on are equally important. This includes pictures, videos, blog posts, and employees discussing their jobs, teams and culture.
All of these are great pieces to add to your company’s marketing content, and they will be easy for people looking for jobs to find.
- Take the lead on career sites-
Companies often forget about sites like Glassdoor, which lets current and former employees talk openly about their jobs. Employee engagement on career sites is a brilliant way to take the lead.
As a part of your company’s strategy for building its brand as an employer, you should spend time responding to negative comments. This doesn’t mean you should be angry or try to hide what you did.
Instead, you can always talk about it, highlight how your business is drawing to get better and move on. This will show that your company cares. Also, there is no control over what others think or what a fired employee writes, but if your company doesn’t hide it, it can help shape the story.
- Encourage the development of your employee’s skills and abilities –
Encouragement of professional development is an excellent method to keep workers happy and attract new ones.
Various options are available, including on-the-job training and advancement chances.
Employees need to be made aware of these issues, but applicants must also be made aware of them.
High-level employees would not join your organization if it offered no room for advancement or training in developing new talents.
Workers and prospective employees in your organization should know that you regard them as individuals and not just as members of a specific department.
- Be engaged on social media because it has a significant impact-
Recruiters and HR might use social media to locate the best applicants for a specific job. For example, LinkedIn provides a significant source of information on potential employees, simply to determine whether or not someone is a good match for the role and your culture.
To recruit more top talent, existing workers are more likely to become advocates and spread the word about your company’s successes online.
Employer branding activities are increasingly being created through employee advocacy programs, which are becoming more popular.
- Develop a comprehensive and consistent program to promote Inclusion and Diversity-
building a diverse workforce is crucial to establishing an authentic and successful employer brand.Investing in D&I programs has several advantages for a business, including a more innovative work environment, a more positive corporate culture, and improved corporate profitability.
To cultivate a good employer brand, also ensure that you reach the appropriate demographics.
Summary- For any long-term plan to succeed, you must understand why and how it matters. Investing in your company’s employer brand requires time and effort. You can also seek help from employer branding agencies who are aware of trends and always up for boosting your efforts to fuel talent acquisitions.
Employer Branding with Brandemix-
Brandemix is one of the best branding companies in New York that brings technology, creativity, and insights to change the way companies are attracting, recruiting, and retaining their workforce.
Employer branding is about making your companies stand out from the crowd when it comes to attracting top-notch employees. This is why having employer branding agencies handling this side of your work with utmost importance and creativity is a plus for your company.
Handle Employer branding projects through:
- Defining and implementing your employment promise.
- Modifying your brand identity.
- Getting the employer brand and architecture out there.
- Message advancement and tools for “Employer of Choice.”
- Usage of hiring strategies and solutions to make the brand come to life.
- Comparing the results to the metrics that have already been set.
Summary- Brandemix is your most prominent one-stop solution to boost your employer brand and enhance talent acquisition efforts within your company. Brandemix helps you articulate and display what sets you apart from your competitors as a business and employer.
FAQs
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What is employer branding?
Creating a strong employer brand is a long-standing strategy used by firms to stand out from their competition and attract the best talent. Companies who want to make an impact and recruit the best people need to use it.
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How will employer branding help my company?
With a strong employer brand, you can attract more qualified candidates, lower your cost per hire, and gain an advantage over your competition.
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How does employer branding work?
The media, blogs, press releases, and social media may all help you demonstrate job seekers, applicants, and candidates how your firm treats its workers and what it’s like to work there by enhancing your company’s culture. You’ll attract better prospects to your organisation if you let them in on your company’s culture and let them know what to anticipate.
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When is the right time to implement employer branding services?
Simply, “NOW!” Your company is looking for the most qualified candidates. When you’re looking for the best, you need to show off your company’s favourable work environment in order to attract the top candidates. The employment process and employer branding efforts must go hand in hand.
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How much does employer branding cost?
Expenses might fluctuate widely. We design our services to match your needs and your budget so that we can provide you with the finest possible employer branding solutions.
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
