Employer Brand Assessments and Workshops

Build an action plan outlining specific strategies, initiatives, and timelines for improving the employer brand and addressing identified areas of improvement.

An Employer Brand Assessment is a comprehensive evaluation of an organization’s employer brand, including its reputation, perception, and attractiveness as an employer. It is important for organizations to understand their employer brand strengths and weaknesses to attract and retain top talent.

What is an
Employer Brand Assessment?

Why Conduct Employer Brand Assessments

A positive employer brand gives organizations a competitive advantage in the talent market and attracts top talent, reducing recruitment costs and improving the quality of hires. Identify the organization’s strengths and weaknesses as an employer, enabling targeted improvements while enhancing employee retention and engagement by aligning organizational values with employee expectations. Organizations should conduct regular assessment as it helps in:

Strategic Decision Making

Insights from the assessment inform strategic decisions related to talent acquisition, development, and retention.

Cultural Alignment

It ensures alignment between the organization's culture and its employer brand, fostering a cohesive work environment.

How we can help you conduct an Employer Brand Assessment?

Define Clear Objectives

Identify strengths and weaknesses, understand employee perceptions, and align the brand with organizational values.

Develop Assessment Tools

Design assessment tools such as sentiment analysis, survey questionnaires, interview guides, and focus groups.

Identify Participants

Determine the target audience for the assessment, which may include current employees, job applicants, alumni, and external stakeholders.

Collect Data

Implement the assessment tools to collect data from participants through various channels.

Identify Insights

Extract key insights and findings from the data analysis to understand the organization's current employer brand perception.

Let's Connect

The Blogs Library

Jody Ordioni

Feb 20, 2023

Impact of ChatGPT on Employer Branding and Talent Acquisition

How AI Chatbots Create an Enhanced Employer Brand. The Employer Brand...

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Jody Ordioni

Mar 30, 2023

Employer Branding: Using Website Optimization to Attract Talent

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FAQs

What does an Employer Brand Assessment entail?

An Employer Brand Assessment typically involves conducting surveys, interviews, focus groups, and analyzing internal and external data to assess various aspects of the employer brand, such as brand perception, employee experience, recruitment effectiveness, and employer value proposition (EVP) alignment.
How can an Employer Brand Assessment benefit our organization?

An Employer Brand Assessment can benefit your organization by providing valuable insights into your employer brand strengths and areas for improvement, helping you attract and retain top talent, enhance employee engagement, and strengthen your employer brand reputation.
What types of workshops do you offer as part of an Employer Brand Assessment?

We offer a range of workshops as part of Employer Brand Assessments, including employer branding strategy workshops, EVP development workshops, employer brand messaging workshops, and employer brand activation workshops.
Who should participate in an Employer Brand Assessment workshop?

Employer Brand Assessment workshops are designed for HR professionals, employer branding teams, senior leadership, and other stakeholders involved in shaping and promoting the organization’s employer brand. We can help you tailor the right mix of individuals to participate.
How do you customize Employer Brand Assessment workshops to meet our organization's specific needs?

We tailor Employer Brand Assessment workshops to align with your organization’s unique goals, challenges, and culture. We conduct initial consultations and assessments to understand your specific needs and customize the workshop content and activities accordingly.
How do you measure the effectiveness of Employer Brand Assessment workshops?

We measure the effectiveness of Employer Brand Assessment workshops through various metrics, including participant feedback, post-workshop surveys, changes in employer brand perception and engagement, and tangible improvements in recruitment and retention metrics.
Can you provide ongoing support and guidance after completing an Employer Brand Assessment workshop?

Yes, we offer ongoing support and guidance after completing an Employer Brand Assessment workshop, including follow-up consultations, resources for implementing workshop recommendations, and assistance with monitoring and measuring outcomes.
How do Employer Brand Assessments and Workshops contribute to our overall employer branding strategy?

Employer Brand Assessments and Workshops contribute to your overall employer branding strategy by providing actionable insights and strategies to strengthen your employer brand, align your EVP with organizational goals, and create a more engaging and attractive workplace culture.

Have a project in mind? Drop us the details here.

Let’s evaluate your employer brand with the perfect assessment strategy.

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Employer Brand Assessments and Workshops

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