I got my big break when Lisa Kotliar, former Senior Human Resources Business Partner at Astoria Federal Bank asked for a brochure she could hand out to candidates during the interview process. I proposed something called an App Wrap- basically it was a double-sided one-fold brochure that would actually wrap around the application. The intention was that as applicants were coming in for an interview and filling out the paperwork, they could be pre-sold on the bank’s culture, benefits and people before they even met the hiring manager!
The good news is that the concept morphed into a beautiful folder, fitting with the client’s budget of $500, and they were delighted. The bad news for us was that It cost us $500 to produce the copy, graphics and print-ready artwork.
Thankfully we went on to produce a host of other, more profitable and impactful recruitment marketing materials ranging including advertisements, videos and a new careers site.
