AEG – a leading global sports and live entertainment company launched its latest employer branding campaign titled “Leave Boring Behind” which aims to attract top talent by showcasing its dynamic and innovative workplace culture through this campaign.
Here’s all you need to know. The campaign focuses on –
Employer Branding – AEG’s “Leave Boring Behind” campaign is centered around enhancing its employer brand to attract and retain top talent. The campaign emphasizes AEG’s commitment to providing employees with exciting and fulfilling career opportunities in the fast-paced world of sports and live entertainment.
Highlighting Dynamic Workplace Culture – Through the campaign, AEG seeks to showcase its dynamic workplace culture characterized by creativity, innovation, and passion for delivering unforgettable experiences to fans and audiences worldwide. The company aims to position itself as an employer of choice for individuals seeking dynamic and rewarding careers in the entertainment industry.
Engaging Content and Messaging – AEG’s campaign features engaging content and messaging designed to resonate with prospective employees. The campaign emphasizes the excitement and energy of working at AEG, highlighting opportunities for professional growth, collaboration, and making a meaningful impact within the company.
Multichannel Approach – AEG employs a multichannel approach to reach its target audience and amplify its employer branding message. The campaign leverages various channels, including digital advertising, social media, events, and partnerships, to maximize its reach and engagement with potential candidates.
Driving Recruitment and Talent Acquisition – A key objective of the “Leave Boring Behind” campaign is to drive recruitment and talent acquisition efforts for AEG. By positioning itself as an employer of choice and showcasing its vibrant workplace culture, AEG aims to attract top talent across various disciplines, including marketing, operations, hospitality, and more.
In summary, AEG’s “Leave Boring Behind” employer branding campaign underscores the company’s commitment to showcasing its dynamic workplace culture and attracting top talent in the competitive entertainment industry. By implementing the above-mentioned points, AEG aims to position itself as an employer of choice for individuals seeking exciting and rewarding career opportunities in sports and live entertainment.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
