You know how you meet someone a few times and form an opinion about them? Branding is all about forming good opinions about the brand so that anything that is done will be seen through the lenses of those opinions. And what’s great about LEESA DAVIS article on Planoly is that fundamentally, she gets that. You need a certain amount of rigor and discipline when building your brand on social. And that takes time and a great amount of thought.
One frequent mistake that people make is sharing the same content across all channels versus understanding that certain content is best suited for certain channels. “A copy-and-paste approach may seem ideal when posting content across various social platforms, but sometimes it helps to take the time to curate and differentiate content for each respective platform.” Stay on top of trends. The social landscape changes and it’s important that you keep up with new channels.
Image source: https://blog.planoly.com/build-brand-social-media
Another is not understanding that your content should be curated, and central to the 4 or 5 pillars that make you or your product or service unique. “After deciding what you want to focus on, begin creating your posts around that topic.”
Follow a marketing strategy when building out your influencer strategy – understand your audience and connect with influencers in your industry who can help you cross-market through collaboration. The best influencers typically come with a cost for their promotion, so be selective and make your investments wisely.
And be consistent. The race to build brands on social is not a sprint, but a marathon. Make sure that you can commit to consistency before the first campaign has been posted.
Need help? Brandemix social is here for you.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
