Since corporations today are recruiting talent across the board, recruitment practices must include candidates regardless of their age. In recruiting there is no “one size fits all” strategy, and companies must strike a balance between recruiting for the company culture, for the role’s needs, and for the candidate’s wants and needs.
These differences can often be subtle.
While recruiting across the generations, considering the appeal of the job and the and the wants and needs of your ideal candidate. For instance, Gen Z prefers flexibility, but you may wish to stress job security to Baby Boomers. Additionally, companies like LinkedIn and Facebook may be the ideal recruitment media for Baby Boomers; YouTube, TikTok, and Instagram however, fit Gen Z better.
Here are a few things to keep in mind!
- Identify your end audience.
- Understand your generational drivers and differences- Baby Boomers might wish to share their experience and knowledge and so you might encourage new ways to mentor.
- Gen X is working towards building a successful career – promotion and growth opportunities will attract them.
- Millennials are usually socially conscious — for this, promote work culture, company ethics, and corporate social responsibility.
- Gen Z is right at the beginning of their careers – promote remote work, flexibility, learning, training and development opportunities, and of course your company culture too.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
