Social media continuously evolves, and so should your content curation strategies. Experimenting with new approaches can keep you current and potentially increase your audience. Try posting different types of content or expanding to new platforms. Making changes to your social media strategy can lead to a successful online presence. To inspire you, here are four examples of small businesses and content creators implementing innovative social media tactics in 2023. Hopefully, these examples will encourage you to try something fresh on your social media accounts this year.
1. A small business that is focusing on user-generated content. They encourage their customers to share their experiences with the brand, and in return, they showcase the customer’s posts on their social media accounts. This not only creates a more personal connection with their audience but also provides genuine and authentic content.
2. A business that is experimenting with new platforms, such as TikTok. TikTok is a popular platform, particularly with younger audiences, and this business is using it to showcase its products in a fun and engaging way. This not only reaches a new audience but also allows the business to experiment with a different style of content.
3. A business that is using social media to build community. They are using their social media accounts to create a space for their customers to connect and engage with each other. This helps to build a sense of community around the brand and fosters loyalty among its customers.
4. A business that is using social media to educate its audience. They are creating informative and helpful content that teaches their audience about their products and services. This not only helps to establish the business as a thought leader in their industry but also provides valuable information to their audience.
Read Full Article
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
