There is a dire need to shift gender norms in the workplace in order to promote gender equality and create a more inclusive work environment. It highlights the role of gender stereotypes in shaping workplace norms and the need to challenge these stereotypes to create a more equal and diverse workforce.
Traditional gender norms often dictate that men are assertive, confident, and career-oriented, while women are nurturing, emotional, and family-oriented. These stereotypes can lead to unconscious bias and discrimination in the workplace, making it difficult for women and other underrepresented groups to advance in their careers.
By challenging these gender norms and creating a more inclusive workplace culture, employers can attract and retain a more diverse and talented workforce. It notes that this can be done by providing flexible work arrangements, promoting work-life balance, and actively addressing unconscious bias and discrimination in the workplace.
Employers must take a proactive approach to shifting gender norms in the workplace, by promoting diversity and inclusion at all levels of the organization. By doing so, they can create a more equitable and productive work environment that benefits everyone.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
