Fortune magazine has recognized Whirlpool Corporation, the home appliances manufacturer, as one of America’s most innovative companies. The recognition is based on a survey of top executives and industry experts, who were asked to identify companies that are driving innovation and making significant contributions to their respective industries.
Whirlpool was recognized for its commitment to innovation in several areas, including smart home technology, sustainability, and design. The company has recently launched several new products that incorporate these innovations, such as smart appliances that can be controlled via a smartphone app, and refrigerators that use sustainable materials and energy-efficient technologies. These products demonstrate Whirlpool’s dedication to creating appliances that meet consumers’ needs and align with their values.
Whirlpool’s focus on sustainability is also reflected in the company’s broader corporate responsibility efforts. For example, the company has set ambitious goals to reduce its greenhouse gas emissions, water usage, and waste generation by 2030. It has also been recognized for its efforts to promote diversity, equity, and inclusion in the workplace and its commitment to ethical business practices.
In addition to these efforts, Whirlpool has invested heavily in research and development to drive further innovation in its products and processes. The company operates several research and development centers around the world, where scientists and engineers work to develop new technologies and products. By investing in R&D, Whirlpool can stay ahead of emerging trends and develop innovative products that meet evolving consumer needs.
The recognition from Fortune magazine highlights Whirlpool’s commitment to driving innovation and making a positive impact on the home appliances industry. By focusing on areas such as smart home technology, sustainability, and design, the company is well-positioned to meet consumers’ changing needs and expectations in the years ahead.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
