Transform your CEOs into LinkedIn influencers, recognizing the impact this transformation could have on the company’s corporate communications. Encourage the CEOs to share their insights and experiences that resonate with their audience, and maintaining authenticity while doing this is crucial. Visual content, including images and videos, is deemed essential for capturing attention in the fast-paced LinkedIn environment.
Consistency is a key theme, and hence the need for CEOs to maintain a regular posting schedule is crucial to stay visible and relevant. Additionally, active engagement with the audience, responding to comments, and participating in discussions contribute to building a strong online presence.
Leverage the power of employees as brand advocates. Encouraging employees to share and engage with the CEO’s content can significantly amplify its reach and impact. This collaborative approach not only enhances the CEO’s influence but also strengthens the overall corporate brand.
LinkedIn’s publishing platform, LinkedIn Pulse is a valuable tool for CEOs to showcase thought leadership and industry expertise. By crafting well-thought-out articles and posts, CEOs can position themselves as authoritative voices within their respective sectors.
In conclusion, the transformation of CEOs into LinkedIn influencers is a strategic move for corporate communications teams. It offers actionable insights, from content creation to engagement tactics, providing a comprehensive guide for organizations seeking to enhance their CEOs’ presence on the influential professional networking platform.
Read Full Article
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
