Last summer, Pew Internet Researchreported that 46% of adult internet users were Creators; that is, they have shared photos and videos that they’ve created. 41% are Curators; they’ve reposted, retweeted or repackaged information that they’ve found online. 32% are Creators/Curators.
I presume it also implies that 54% are Internet Voyeurs — neither posters nor creators. And while I don’t fall into that category (I’m in the 32% batch), I have been getting a tremendous amount of inspiration from my LinkedIn network of generous professional friends, many of whom I’ve never actually met or spoken with.
Today I want to thank:
We’ve never met but share a passion for branding and bagels. Your updates about leadership, happiness, and inspiration are always uplifting and I’m sure you are too. Also loved this great video about putting purpose into marketing (imagine that?). I promise to get together on my next trip to New Zealand.
According to my inbox, we’re actually celebrating a 2-year anniversary of connecting. Your updates are tailor-made for me. From the hottest trends in digital marketing to matching a consumer brand with a consumer experience, I’m always clicking, reading, and agreeing. Please keep it up.
And thanks to Michelle Sybert for this image!
You made my morning with your share of TBWA Transforms Briefs into Art, from Branding Magazine. Inspiration is everywhere and today you brought me mine.
Finally, someone I actually know. Making The Most Of Your “Aha!” Moment was a fun read. I can only hope I have more of them because those gamma activities are the foundation of Brandemix’s creative currency.
A friend recently wrote that thinking doesn’t start when you arrive at the office and end when you go home. It starts when you wake up and continues when you read the news, when you look around, when you read books and blogs. It doesn’t even stop when you go to bed. You dream your job. That’s how you become great.
So thanks for all my #1 LinkedIn connections for helping me be great every day.
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
