How Canon Built an Authentic & Differentiated Employer Brand

Employer
Branding

Digital
Interactive

Corporate
Communications

About Canon

The pending merge of Oce Financial Services, Inc. into Canon Financial Services, Inc. triggered the need for an authentic and differentiated employer brand that would drive retention and engagement among current employees and those brought in after the merge.

Brandemix developed an all encompassing body of communications that generated awareness of the CFS brand and service culture, thus increasing the pipeline of qualified professionals to CFS.

Our Goal

To create an authentic and differentiated employer brand to drive retention and engagement among current and potential employees, as well as develop a body of communications that generate awareness of the Canon brand and culture.

Services Offered

Employer Branding
Digital & Interactive
Corporate Communications

Deliverables

Brand Architecture and EVP
Culture Book
Activation Road Shows
Professional Recruiting Brochure
Campus Recruiting Brochure
Event Marketing
Recruiting Videos
Recognition Program
Careers Site
Employees Handbook
Onboarding Site
Intranet
Facebook Page

College Recruiting

Onboarding Materials

Activation/Onboarding

What Passion Makes Possible

“The creation of our employer brand was built around the initiatives we have going on from an HR perspective. We have a reward & recognition program and talent management processes being improved. So the idea behind our employer brand was that we needed an overall foundation to those initiatives that could be a legacy beyond the existing leadership team.”

Brian Batjer

Director of Human Resources, Canon

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