Environmental sustainability can be used as a strategy for attracting and retaining talent. As younger generations become more environmentally conscious, companies that prioritize sustainability will be more attractive to job seekers.
Here are 5 ways in which environmental sustainability can benefit companies in their talent acquisition and retention efforts –
Attracting purpose-driven talent – Employees who are passionate about sustainability may be more likely to seek out companies that share their values, and less likely to stay with companies that don’t prioritize sustainability.
Differentiating your brand – Companies that prioritize sustainability can stand out in a crowded marketplace, and appeal to consumers and employees who are looking for socially responsible brands.
Saving costs – Sustainable practices can help companies save money on energy and resource consumption, which can in turn free up resources for other business needs, including employee compensation and benefits.
Building a positive company culture – Companies that prioritize sustainability can create a positive and engaged workplace culture, which can help attract and retain top talent.
Meeting regulatory requirements – As environmental regulations become more stringent, companies that prioritize sustainability will be better equipped to comply with these regulations and avoid fines and other penalties.
While there are challenges to implementing sustainable practices, the benefits to both the environment and a company’s talent strategy can be significant. By prioritizing sustainability, companies can attract purpose-driven talent, differentiate their brand, save costs, build a positive company culture, and meet regulatory requirements.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
