When software company Buffer asked remote employees to name current work challenges, loneliness and communication made it into the top three. WFH, hybrid work, remote work, hoteling are increasing popular and employees are spending less time collaborating with their co-workers than they did pre-pandemic. How do we make those working remote feel more connected, or even connect on-site workers when the office can sometimes feel like a ghost town? In this article Deanna Cuadra speaks with Marie Kretlow, people experience and programs lead at Superhuman. Kretlow offers 5 communication tips that work for everyone, no matter where they work.
Image source: https://www.benefitnews.com/list/5-communication-tips-for-remote-workers
Explicitly state norms. Don’t rely on the water cooler or the grapevine to share work-related expectations, important messages or things that are important for everyone to know. Write down everything and make it available to everyone.
Set expectations by communications channel. This one is my favorite because it reminds us to think like a consumer. If you reach out to a website’s support desk or customer service with a question or issue, how long would you expect to wait before you heard back? Why would you want your employees to expect something less. Deliver great customer service and hold all manager’s to be accountable for their stated response time.
And since I don’t want to spoil your own read, I won’t tell you the other 3 tips but one thing is for sure. Providing an exceptional employee experience for everyone, no matter where they work from can go a long way towards building stronger connections, and decreasing employee turnover.
What are you doing to support engagement in your organization? We’d love to know.
Do you need help building out a robust internal communications strategy and calendar?
Book time with a member of Brandemix Internal Communications team.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
