Talent acquisition leaders understand the importance of social media while recruiting. With the landscape in flux, Cielo along with Sprout Social highlight social media trends you could expect in 2023, supporting you through developing a successful recruitment strategy:
AR on Instagram – Imagine branded Augmented Reality (AR) content being a part of interviews and virtual hiring events! This will become the ultimate bridge between the digital and physical worlds.
Big changes for Twitter – One thing is for certain, by the end of 2023, Twitter as we know it is going to change, either for better or worse.
No employer branding? Need not apply – If you’re an employer and not deploying recruitment marketing to stand apart from the clutter, you might wind up not attracting talent effectively.
Embrace Authenticity – 2023 will see more authentic and user-generated content (UGC). Corporate stock imagery will no longer work, and the only way to create brand awareness will be through real content.
MORE video, now! – In 2023, video consumption will continue to grow exponentially, and companies that avoid building an audience on TikTok will fall behind.
Still not sure where to start? Begin evaluating how you’re using social media to support your talent attraction strategy, and recruit top talent for your business.
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ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
