Brandemix released findings from their 2015 Employer Branding Survey today.
The results indicate that more companies are responding to the challenges of hiring talented professionals by shortening the gap between their employer branding initiatives to just 11 months.This year’s report confirms that employer branding is moving into the spotlight as recruiting, retaining and engaging talent become strategic organizational imperatives. Not surprisingly, the top 2 primary goals cited by respondents were ease in attracting candidates (42%) and gaining recognition as an employer of choice/best place to work (40%). For the full survey visit https://www.brandemix.com/presentation/2015-employer-branding-survey/
ABOUT THE AUTHOR
Jody Ordioni is the author of “The Talent Brand.” In her role as Founder and Chief Brand Officer of Brandemix, she leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. She has been named a "recruitment thought leader to follow" and her mission is to integrate marketing, human resources, internal communications, and social media to foster a seamless brand experience through the employee lifecycle.
