You know how some companies just seem to attract the best and brightest, most passionate talent? And while it might be... Read more
August 11, 2023
Over the past few years we’ve seen an almost unquenchable thirst for big data. That’s because implementing a... Read more
April 12, 2018
You’ve done it. You have a stellar consumer brand. Your career website tells the story you need to—about your... Read more
April 5, 2017
Critically important. Here’s why. Every company has a brand. Every brand has value. Millions of marketing... Read more
June 2, 2016
I've frequently written about the importance of employer branding, especially as the economy improves and top talent... Read more
February 4, 2016
As the economy improves, the competition for talent is increasing. That goes double for IT professionals, who are... Read more
July 30, 2013
The Brand Plan. The first step in any successful branding or rebranding effort is the creation of the brand... Read more
May 6, 2013